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09.18.14

B-TO-B EVENTS
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An Access Intelligence Publication

Three Tips To Own San Diego During Comic-Con
We chat with Chris Epple, vp-consumer marketing at HISTORY about what makes San Diego Comic-Con a key platform for engagement, through the eyes of the brand's "Vikings" activation this summer. Grab your drinking horn and come along behind the scenes. MORE
 

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U.S. Cellular Leverages A Handshake
For its latest mobile tour, U.S. Cellular is enlisting staff from local stores to engage consumers at events in a no-pressure environment. MORE

Thinking Beyond The Veggie Burger
MorningStar Farms this summer brought in professional chefs to transform its frozen entrees into culinary creations. MORE
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Microsoft Drives Street-Side Trials
Check out photos from Microsoft's push to get more fans familiar with its Surface tablets at the MLS All-Star game in Portland, OR. MORE

A Look At Bissell Canada's Viral Hit 
How far would you go to seed a viral video of your brand’s latest product? One brand manager found just the right setting on a subway platform. MORE
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