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Experiential

08.06.15

B-TO-B EVENTS
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Rachel Kirkpatrick

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An Access Intelligence Publication

Harley-Davidson Takes Project LiveWire Global
In 2014, Harley-Davidson toured the country with the Project LiveWire Experience—influencer events, consumer engagements and test drives of prototype electric motorcycles. But to help consumers all over the world see the brand through a different lens, Harley-Davidson this year is going "unplugged" and launching a first ever large-scale global product campaign. "We want to show the forward thinking of Harley-Davidson and provide perhaps what is for a lot of people an unexpected move by us," says Matt King, integrated communications manager at Harley-Davidson. King takes us inside the brand's strategy. MORE
 

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Bay To Breakers Strategy: Get Weird 
Zappos.com kicked off a multi-year title sponsorship of San Francisco’s famous race with hamster wheels and magic checkouts. MORE

Inside The New Breed Of Pet 'Foodie' 
Wellness TruFood, a new dog food brand with ingredients such as chia seeds, has launched an epicurean-inspired sampling tour. MORE
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How To Keep It Fresh At Comic-Con 
“Vikings” is one of History’s most successful TV shows—as well as a popular activation at Comic-Con. Inside the brand's annual strategy. MORE

Feeling The Burn With Fitness Events 
Our editor works-it-out at SELF Magazine's new fitness engagement event: Up & Out Studio. MORE
 
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