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Experiential

08.20.15

B-TO-B EVENTS
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Rachel Kirkpatrick

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An Access Intelligence Publication

Inside Fast Company’s Live Event Strategy
Fast Company is well versed in the value of the live magazine event as a way to bring its pages to life—the publication’s event schedule kicks off in March with the Fast Company Grill at South by Southwest Interactive, continues in May with its L.A. Creativity Counter-Conference and ends in November with its upcoming 20th anniversary celebration event. "As much as the magazine and the digital and mobile products are so powerful, nothing can replace the bringing to life of that brand, and interfacing with the editors, and really experiencing everything that you read about on a day-to-day basis in real life," says Erica Boeke, associate publisher-global marketing at Fast CompanyMORE
 

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Events In The Summer, In The City... 
Complex Magazine partnered with sponsors to target pop-culture influencers hanging out in New York City for the summer. MORE

Content Drives A Road Trip Strategy
Chex Mix in July kicked off a summer content creation strategy with a family of Vine stars and TV personality Alfonso Ribeiro. MORE
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Arming Influencers With Education
The Macallan redesigned its influencer program to increase word-of-mouth by arming consumers with more whisky education than ever. MORE

Pop-Up: The Netherlands In Manhattan
KLM Dutch Airlines combined staples of Dutch culture, from stroopwafels to artists and djs, in order to promote its travel routes.  MORE
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