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Your Weekly Feed
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Experiential

07.23.15

B-TO-B EVENTS
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Rachel Kirkpatrick

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An Access Intelligence Publication

Xfinity’s Couch-To-Concert Strategy For Swifties  
As lead sponsor of the U.S. leg of Taylor Swift’s The 1989 World Tour, Xfinity, Comcast cable’s residential service brand, is activating touchpoints designed to deliver fans exclusive content on-site as well as at home. That means customized Swift audio, surprise-and-delight strategies on-site at concerts in select markets, and an On Demand content library that is giving Comcast and Xfinity important insights on customer preferences. Bad blood? We think not. MORE
 

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Q&A With My Black Is Beautiful
We sit down with Grace Janes, brand manager for P&G's My Black Is Beautiful at Essence Festival to chat about the brand's activation.MORE

Mud Runners Shower En Masse 
Delta Faucet delivered a much needed service to mud runners taking part in the Warrior Dash—a shower. But this was no ordinary shower.MORE
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Tips For Creating Beach Activations
Before event marketers dip their toes in the sand, there are a few things to consider to ensure beach activations are organized and effective. MORE

Attracting Tech-Minded Millennials 
The Air Force Recruiting Service is calling its new asset, the tech-heavy Performance Lab, its most personalized experiential mobile tour yet.  MORE
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