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Experiential

07.10.14

B-TO-B EVENTS
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Rachel Kirkpatrick

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An Access Intelligence Publication

The Road To Rio: Facts, Rumors And Realities 
In the wake of the International Olympic Committee's sixth visit to Brazil to assess progress on the 2016 Summer Games—and the boatload of bad press and wild rumors following it—should sponsors be thinking about a plan b? Insights from a few Olympic experts. MORE
 

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Keeping Big Sponsorships Afloat 
Five tips for managing sponsorship programs when troubled waters rise—plus, more insights on the state of the 2016 Rio Olympic Games. MORE

Engaging Golfers With Technology
Inside the top three activations at the American Express Championship Experience at the U.S. Open in Pinehurst, NC. MORE
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Smells Like Influence To Us 
A look at the oPhone scent-messaging technology, and event marketing strategies for engaging the senses in a live environment. MORE

Diary Of An RFID First-Timer
American Express makes its first foray into using RFID at the U.S. Open. A look at why, and how it plans to leverage the tech in the future. MORE
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