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Your Weekly Feed
of All Things
Experiential

06.25.15

B-TO-B EVENTS
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Rachel Kirkpatrick

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An Access Intelligence Publication

Bud Light's Whatever, USA Takes Catalina Island 
The second incarnation of Bud Light’s Whatever, USA has wrapped on Catalina Island—and this year's experience featured a few new tricks, a few new tweaks and metrics. The concept has grown and evolved. Whereas the first Whatever, USA in Crested Butte, CO, was used as a summer campaign finale in September, this year's version took place May 29-31 and was used to kick off the summer beer selling season. How Bud Light prepped Catalina Island residents... MORE
 

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Yogurt Inspires Crafty Californians
Mountain High Yoghurt's sampling tour activation has consumers joining bloggers and influencers for crafts, tips and hacks, among offerings. MORE

From Shanghai With Love: CES Asia
Intel’s Victor Torregroza, program manager-brand and reputation marketing, takes us inside the first CES Asia, held in Shangahi. MORE
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It's All In Your Mind At The U.S. Open 
How American Express helped golfers achieve a winning mentality through expert advice, high-tech games and plenty of swing analysis.MORE

Vegas: Aligning With Marquee Events
Sports Illustrated's cross-channel marketing strategy, and the trend of magazines looking to experiential to reach new audiences. MORE
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