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Experiential

06.19.14

B-TO-B EVENTS
B-T0-C EVENTS
EVENT TECHNOLOGY
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Rachel Kirkpatrick

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Jeff Fortmann
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An Access Intelligence Publication

Inside Good Housekeeping's Spring Showcase 
Cool tech? Check. A quick makeover? Check. Food? And check. Good Housekeeping and a group of advertising partners offered just the right hour-long escape for thousands of consumers passing through New York City's Grand Central Terminal with its second Spring Fling. MORE 
 

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Tic Tacs Shakes it With Millennials  
Why the month-long Tic Tac mints My Pack Tour bypassed larger festivals like South by Southwest in favor of smaller events. MORE

Are Meeting Planners Sold on Mobile? 
The results from a recently published global research study on trends in mobile app adoption in events indicate: they're not. MORE
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From Garden Shears to Craft Scissors 
How Fiskars' 50-stop Discover the Difference Tour put its tools in the hands of 50,000 consumers at retailers across 19 cities. MORE

GALLERY: The Country Living Fair
Inside the magazine's Upstate New York event, one of three it is hosting this year—the vendors, the demos and the sponsor experiences. MORE
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