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Experiential

06.10.15

B-TO-B EVENTS
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EVENT TECHNOLOGY
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Rachel Kirkpatrick

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An Access Intelligence Publication

Benjamin Moore Riles Up New York Baseball Fans 
Nothing gets New York Yankees fans talking more than the rivalry with the Boston Red Sox. So, paint pro Benjamin Moore decided to capitalize on that. And then some. The brand built a talking replica of the Boston Red Sox’s famous Green Monster in the heart of enemy territory in Manhattan. The one-day activation featured the "voice" of the Green Monster shouting out remarks and making choking sounds in reference to the Yankees' big loss in 2004. You talkin' to me? MORE
 

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'Plastique' Pants Hit The Streets
Fruit of the Loom generated organic social media chatter with a faux fashion line and street stunt to promote its "no ride-up" briefs. MORE

The New In-Flight Entertainment
How Southwest Airlines promoted a new travel route with a live Black Cadillacs performance for passengers—in the aisle at 35,000 feet. MORE
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A Front-Row-Seat Concert Experience
Hilton has partnered with Live Nation to treat rewards club members to exclusive concerts and digital experiences via Periscope. MORE

35 Tips And Insights From EMS 2015
The full recap from our Experiential Marketing Summit held in San Francisco May 11-13, including speaker quotes and photos. MORE
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