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Your Weekly Feed
of All Things
Experiential

06.09.16

B-TO-B EVENTS
B-TO-C EVENTS
EVENT TECHNOLOGY
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Rachel Kirkpatrick

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An Access Intelligence Publication

Marie Claire Disrupts the Woman's Conference
Marie Claire this spring connected 100 "badass girl bosses" on the East Coast with their West Coast counterparts for its women-only "Power Trip" summit in San Francisco. The brand didn't waste a moment of the 36-hour event, teaming up with JetBlue to turn a six-hour flight into a sky-high networking session fueled by a series of engagements executed by partner brands. Upon arrival in the Bay Area, the action continued with celebrity speakers, tech panels and a trip to Williams-Sonoma. MORE
 

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Using Experiential to Boost the Economy 
In response to a skilled labor shortage, Arkansas is activating "Be Pro Be Proud," a mobile tour that immerses students in career opportunities. MORE

'We've Tapped into Something Here'
The social media hub at the Wells Fargo Championship incited an explosion of content, earning the bank millions of impressions. MORE
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Why the Red Sox are Having a Ball 
Red Sox CMO Adam Grossman discusses how the team is taking a bigger swing at experiential and why authentic fan experiences matter. MORE

Splendid 'Spreads' its Event Wings 
Upscale fashion brand Splendid raised awareness of its comfy apparel line with a "Spread Softness" event that encouraged people to be kind. MORE
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