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Experiential

04.24.14

B-TO-B EVENTS
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EVENT TECHNOLOGY
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Rachel Kirkpatrick

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Jeff Fortmann
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An Access Intelligence Publication

Heineken Snapchats with Fans at Coachella
The beer brand snapped to it at the Coachella Valley Music and Arts Festival in Indio, CA, leveraging the wildly popular social photo-sharing platform Snapchat to give consumers (21 and older) exclusive information on live mash-up performances happening at Heineken House, the brand's activation hub. Thumbs up. MORE

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Setting Guinness World Records  
From twerking to "swishing," five ways brands have turned to breaking records to generate p.r. impressions and original content. MORE

FX Warms Up to Fans of 'Fargo' 
The network is boosting awareness of the series premiere with what might just be the coziest double-decker bus on the planet. MORE
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Celebrity Cruises Dishes on Dining
The cruise line is serving up a tasty food strategy designed to distinguish its version of the high seas from that of its competitors. MORE

Network Nails the 20-Minute Nap 
FX promoted its new series "The Strain" at South by Southwest with a room of private resting pods, energy shots and charging stations. MORE

Functional, Frictionless Data Capture 
A look at geofencing, one of the hottest tools out there, and what you need to know about implementing the technology at events. MORE
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