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Your Weekly Feed
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Experiential

04.02.15

B-TO-B EVENTS
B-T0-C EVENTS
EVENT TECHNOLOGY
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An Access Intelligence Publication

Mophie Enlists St. Bernard Brand Ambassadors
Yes, dogs. Mophie leveraged the help of the iconic St. Bernard dog to generate some pretty adorable brand awareness with a social stunt at South by Southwest in Austin, March 13-15. Partnering with the St. Bernard Rescue Foundation and a team of St. Bernards, a breed from the Swiss Alps originally bred for rescue, the mobile battery case maker set out to "save" attendees from dying device batteries.MORE
 

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Inside SXSW’s New iBeacon Strategy
How more than 1,000 proximity beacons generated countless relevant connections and frictionless experiences for attendees. MORE

Audi Airport Domes Target Ski Buffs 
The Denver International Airport installation taps into the brand's ski sponsorship heritage and offers travelers a virtual ride to Vail. MORE
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Recreating Remote Alaska In Austin 
What happens when you lock six strangers in an arctic tent and challenge them to "Escape The Cold?" Inside NatGeo's SXSW activation.  MORE

The 'Googleyness' Of Google Events 
Check out our February/March cover story on Google I/O with Executive Producer Merci Niebres, and the event's new design guidelines. MORE
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