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Your Weekly Feed
of All Things
Experiential

04.16.15

B-TO-B EVENTS
B-T0-C EVENTS
EVENT TECHNOLOGY
PHOTOS/VIDEOS
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An Access Intelligence Publication

Delta Slows Down Engagement At Ted 2015
While many event activations are designed to energize and excite, Delta’s interactive installation at the TED 2015 Conference, which took place March 16 to 20 in Vancouver, Canada, had the opposite intent—to slow people down as a way to enhance productivity. For the experience, the brand partnered with a TED speaker and expert in "stillness." MORE
 

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LG Recruits Consumers At Final Four 
The brand returned to the NCAA Final Four Fan Fest with a new collegiate 'training facility' experience that highlighted its product portfolio. MORE

Tacos, Tequila And Food Porn
Only at South by Southwest could all three be combined aboard a flamboyant three-day bus tour in the name of experiential marketing. MORE
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The White House’s First InstaMeet
We’ve heard of Twitter tweet-ups and Meetups, but the White House in March helped shine a spotlight on Instagram gatherings. MORE

Inside Air Wick's High-Tech Pop-Up 
In a footprint curated by lifestyle experts, Air Wick leveraged QR codes to drive personalized experiences at the Mall of America. MORE
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