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Experiential

04.10.14

B-TO-B EVENTS
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Editor
Rachel Kirkpatrick

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An Access Intelligence Publication

H&R Block's Kiosk is Right on the Money 
Taxpayers are leaving a lot of money—$1 billion—in unclaimed returns on the table, according to H&R Block, who this tax season activated an interactive kiosk that promoted its tax preparation services and dispensed cold hard cash. MORE

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Jack Daniel’s Tour Strikes a Chord
Jack Daniel's Sala Siete month-long concert series offered Hispanic consumers in the U.S. the flavor of alternative and authentic Latin music. MORE

Activating a Strategic Kids Event 
Come along on a tour of LEGO KidsFest as we examine the strategies that keep parents and kids engaged—but not overwhelmed. MORE
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EM Editors Go Behind the Scenes
A look at our more recent field assigments where we go to work in events to gain new perspectives on organizers and fans. MORE

Recommendations That Matter 
Why do people buy? In this Social Media Tip of the Month, EM's Kenneth Briodagh examines the "social recommendation." MORE

The Industry's Best of the Best 
Following judging by more than two dozen brand-side marketers, the editors of EM have unveiled the finalists for the 2014 Ex Awards. MORE
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