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Experiential

03.05.15

B-TO-B EVENTS
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An Access Intelligence Publication

Social Currency And The 'Game Of Thrones' Tour 
Authentic props and costumes, a White Walker photo activation using CGI, an Oculus Rift ice wall thrill ride—these are among the amped up experiences HBO has included for its third annual Game of Thrones Exhibition tour, designed to create more opportunities for fans to snap and share. Here, Elana Loewenthal, director of International Marketing at HBO, talks celebrating fandom. Winter is indeed coming. MORE
 

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Live Events As Content Generators
A look at Pepsi's strategy to promote the brand's Super Bowl Halftime Show sponsorship through the Hyped for Halftime campaign. MORE

Beyond The Bounds Of Park City
How Acura's experience compound at the Sundance Film Festival tied together film, lead generation and online engagement.  MORE
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Vying For The Kraft Hockeyville Title 
Where is the most passionate hockey town? Kraft Foods Group's community marketing program kicks off for the first time in the U.S.MORE

Top 10 Experiences At CES 2015
Our special report from the International CES, from Intel's all-new kit to Samsung's in-booth experiential rooms to Audi's caged monolith. MORE
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