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03.28.14

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An Access Intelligence Publication

Comedy Central Throws a Kegs and Eggs Party 
The network's afternoon party at South by Southwest offered hashtag-driven giveaways that catered to millennials, a dunk tank featuring a cast of historical figures, tacos and a little hair of the dog. MORE

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3M's Unusual Take on Hospitality 
3M"s comfortable lounge at SXSW encouraged, and rewarded, the exchange of ideas over cocktails and cupcakes. MORE

A&E Serves Up ‘Bates Motel’ Treats  
The network strategically placed a vending machine at SXSW that dispensed special branded brownies—think about it. MORE
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E! News Builds a Mobile Studio 
E! brought the interview to the interviewees at SXSW in a custom Airstream trailer that served as a mobile studio during the conference. MORE

IFC Takes Over Austin’s Palm Park
The brand's Fairgrounds activation at SXSW offered off-beat bands, ice cream and snacks, and carnival-style attractions. MORE

Sneak Peek: Our Tour of SXSW 
Oh yeah, there's more. We'll take you inside this year's conference in our April issue, but first, a photo tour of brands that stood out. MORE
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