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03.14.14

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An Access Intelligence Publication

PHOTO GALLERY: Coca-Cola Goes for GoldCome along on a tour of Coca-Cola’s Active Living Showcase, the brand’s on-site fan engagement zone at the Sochi Olympic Games, which brought its history and longtime sponsorship of the Games to life. Question is, did it live up to the epic London Beatbox? MORE

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It's Me, Mario and Pennzoil at SXSW 
Dreams really can come true. Check out Pennzoil and Nintendo's real-life Mario Kart experience at South by Southwest. MORE

Road-Tripping with Travel Writers
Brand USA is sending 10 influencers from around the globe on a quintessential American journey: The Road Trip. MORE
 
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Modell’s Turns to the Forecast
On a whim, Modell’s Sporting Goods treated New Yorkers to hot chocolate and hand warmers after another big storm. MORE

Sneak Peek: Metrics at Chrysler 
In advance of our special April issue on metrics, we offer three insights from the head of experiential at Chrysler Group. MORE