Special Report: Spring Break 2013
EM editors Rachel Kirkpatrick and Kenneth Briodagh face the scantily-clad crowds (and their own mortality) at spring break in Panama City Beach and South Padre Island.
+ Latest in Consumer Events
- Original artifacts lend authenticity to events
- 2013 Ex Award Winners
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- Tress Relief
- Twist and Shout
- 3M Posts its Technical Chops in Interactive Lounge at SXSW
- Austin Calling
- Chevrolet Hoists Impala into Penthouse for Press Launch Event
- HISTORY Tour Gets People Counting To Promote Show's New Season
+ Consumer Events Features
Special Report: Spring Break 2013
EM editors Rachel Kirkpatrick and Kenneth Briodagh face the scantily-clad crowds (and their own mortality) at spring break in Panama City Beach and South Padre Island.
+ Event Marketer Media
Beer and Branding in Sturgis, SD
One reporter’s descent into an ocean of debauchery, motorcycles and missed opportunities
POWERADE AT ATHLETE’S VILLAGE
IT WAS ALL ABOUT INTERACTION AND HYDRATION FOR THE COCA-COLA CO. BRANDS AT THE ATHLETE’S VILLAGE
BMW Floating Showroom
The Germans bring the coolest exhibit the Olympic Park visitors almost missed.
The Coke Beatbox
The fan fave at this year’s Olympics, and we give you a look
Acer’s ‘Journey’ in Olympic Park
Two floors of demos, data-collect and Acer Man
Cisco House
The first time Olympic sponsor blows it out of the Park--literally
+ EM RESOURCES
Unconventional Spaces: Creating Experiences in Unexpected Places
Dive into staging experiences at unconventional spaces frequented by your target audience.
Integration of Experiential: How Disney Parks Grabbed Attention, Drove ROI and Made Their Marketing a Celebration to Remember
Explore how to draw attention to new campaigns and products.
2013 Trend Tracker
It’s back! The second annual list of the top 40 trends impacting trade shows and events this year. Trend Tracker provides a rapid-release checklist of trends. Go through the list and check-off the ones you’re activating now. Circle others you know you should. And make a list of the ones you’ll need to learn more about in 2013 and beyond.
The New Dynamics of Sports Sponsorships
The high cost of sports sponsorship requires that brands invest in a new process that will cultivate ground-breaking business results. Download this White Paper so that you can be the next game changer in sports sponsorship.
Before, During & After
Tech Support: The industry’s b-to-b event marketers can create deeper engagements—and higher ROI—before and after the live event. So beginning engagement early and continuing that communication later have officially become requisite elements of event strategies for 2013. Driving the trend? Technology.
Proprietary Events
Dollars continue to pour into the red-hot proprietary event trend, in which companies OWN and GROW their own events. Unlike cluttered trade shows and meetings, proprietary events allow marketers to focus on one brand: THEIRS. No clutter. All experience. And the ROI of proprietary events is out-pacing traditional trade shows and corporate events.
AgencySelect 2013
The Event Marketing Institute and OgilvyAction today unveil first research study ever fielded to examine and improve the RFP process.
2012 Technology Outlook
A new report on event technology with a focus on technology usage, best practices and benchmarks.
Digital Experiences: Has Virtual Become a Reality?
This EMI Research Report outlines the history and basics of planning and executing a virtual event
Industry Spending and Changes: 2012 EventTrack Study
EMI and Mosaic unveil most extensive annual study of event spending and activity ever.
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