Samsung Dodgeball Has Players Buzzing About its Newest Phone
Samsung Mobile breaks the Guinness World Record for the largest game of dodgeball.
+ Latest in Consumer Events
- AT&T Powers Earth Day Experience with Solar Energy
- BET Inspires Viewers to Vote with High-tech Tour
- Brands Shoot for World Cup Goals
- Canadian Club Sends Consumers on a Wild Whisky Chase
- Delta Dugout is a Hit with New Yorkers
- Digital Staffing with Mountain Dew, Samsung and More
- Dove and Tabasco offer a taste of the good life
- HP Event Offers Customers Payback
- Nissan Executes a Tour de Force for LEAF Launch
- The 2010 Ex Awards
+ Consumer Events Features
Dove and Tabasco offer a taste of the good life
How little indulgences can help consumers get sweet on your brand
+ Event Marketer Media
The Live Earth Overview
It was the largest one-day event ever staged. And the greenest. Go inside Live Earth.
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
2009: The Year in Review
The highs, the lows and more than 67 industry trends that rose from the ashes.
+ EM RESOURCES
Unconventional Spaces: Creating Experiences in Unexpected Places
Dive into staging experiences at unconventional spaces frequented by your target audience.
Integration of Experiential: How Disney Parks Grabbed Attention, Drove ROI and Made Their Marketing a Celebration to Remember
Explore how to draw attention to new campaigns and products.
Portfolio Planning & Management in a New Economy
Portfolio Planning & Management: A white paper on event marketing optimization and ROI
The Power of Emotional Engagements
New white paper dives into upgraded building blocks of experiential marketing.
Best Practices In Planning and Marketing Virtual Events
This white paper from virtialevents365.com will arm you with information on creating, managing and monetizing virtual events.
Spring 2010 Exhibit and Event Lighting and Production Trends
The latest on top trends for getting more efficient with your event lighting and production.
Digital Experiences: Has Virtual Become a Reality?
This EMI Research Report outlines the history and basics of planning and executing a virtual event o
Inside the World of Social Media
Understanding the connections and best practices in a rapidly changing marketing environment.
Managing Global Trade Shows: A Best Practices Rundown
How world-class marketers plan and execute exhibition programs globally.
Strategic Snapshot: 2010 Event Marketing Technology Primer
An overview of the event technology landscape and how to apply technology to your event program.
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