+ Latest in Consumer Events
- Original artifacts lend authenticity to events
- BULLETT Magazine Celebrates Anniversary in a Secret Garden
- EM Interview
- Hendrick’s Gin Lures Consumers into an Enchanted Forest
- Madria Sangria Sets Out to Get Fruity at Beer Fests
- The Chase Goes Online
- Then and Now
- Cotton Inc. Hosts 24-Hour Fashion Show
- EM's Social Media Top Tip
- The EventTech Awards: Year One
+ Consumer Events Features
Shaken and Stirred
Premium spirits brands Chivas and Johnnie Walker build branded spaces where men are men and class is king
+ Event Marketer Media
The Live Earth Overview
It was the largest one-day event ever staged. And the greenest. Go inside Live Earth.
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
2009: The Year in Review
The highs, the lows and more than 67 industry trends that rose from the ashes.
+ EM RESOURCES
Unconventional Spaces: Creating Experiences in Unexpected Places
Dive into staging experiences at unconventional spaces frequented by your target audience.
Integration of Experiential: How Disney Parks Grabbed Attention, Drove ROI and Made Their Marketing a Celebration to Remember
Explore how to draw attention to new campaigns and products.
The Agency’s Guide to Event and Exhibit Displays
Download Now! An Event Agency Ops briefing on leveraging exhibits at your events Use body content already provided for Expand White Paper.
Consumer Spotlight: Using Events to Connect with Hispanics
For the first time ever, a marketing briefing on using events to connect with Hispanics is now available.
7 STEPS TO HIGHLY SUCCESSFUL EXHIBIT PROGRAMS
Learn the latest techniques to not only get attendees to your booth, but engage them while they are there and follow-up in a way that extends your relationship far beyond the show.
MID-YEAR CREATIVE ROUNDTABLE
Event Design and Rhoddy bring you up close and personal with some of the biggest names in Event Design.
Digital Experiences: Has Virtual Become a Reality?
This EMI Research Report outlines the history and basics of planning and executing a virtual event
Industry Spending and Changes: 2012 EventTrack Study
EMI and Mosaic unveil most extensive annual study of event spending and activity ever.
Inside the World of Social Media
Understanding the connections and best practices in a rapidly changing marketing environment.
Managing Global Trade Shows: A Best Practices Rundown
How world-class marketers plan and execute exhibition programs globally.
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