+ Consumer Events Features

Austin Calling

By Kenneth Briodagh

We went, we saw and we bring you the best of SXSW 2013

Special Report: Spring Break 2013

By Kenneth Briodagh and Rachel Kirkpatrick

EM editors Rachel Kirkpatrick and Kenneth Briodagh face the scantily-clad crowds (and their own mortality) at spring break in Panama City Beach and South Padre Island.

+ Event Marketer Media

Beer and Branding in Sturgis, SD

One reporter’s descent into an ocean of debauchery, motorcycles and missed opportunities

Watch it now »

BP AT OLYMPIC PARK

A TOUR OF THE 360-DEGREE MOVING THEATER INSIDE A MIRRORED PAVILION

Watch it now »

POWERADE AT ATHLETE’S VILLAGE

IT WAS ALL ABOUT INTERACTION AND HYDRATION FOR THE COCA-COLA CO. BRANDS AT THE ATHLETE’S VILLAGE

Watch it now »

Maker's Mark

A new generation of DIY enthusiasts is luring major brands to fairs and festivals

Watch it now »

BMW Floating Showroom

The Germans bring the coolest exhibit the Olympic Park visitors almost missed.

The Coke Beatbox

The fan fave at this year’s Olympics, and we give you a look

Acer’s ‘Journey’ in Olympic Park

Two floors of demos, data-collect and Acer Man

Cisco House

The first time Olympic sponsor blows it out of the Park--literally

+ EM RESOURCES

2013 Trend Tracker

It’s back! The second annual list of the top 40 trends impacting trade shows and events this year. Trend Tracker provides a rapid-release checklist of trends. Go through the list and check-off the ones you’re activating now. Circle others you know you should. And make a list of the ones you’ll need to learn more about in 2013 and beyond.

The New Dynamics of Sports Sponsorships

The high cost of sports sponsorship requires that brands invest in a new process that will cultivate ground-breaking business results. Download this White Paper so that you can be the next game changer in sports sponsorship.

Before, During & After

Tech Support: The industry’s b-to-b event marketers can create deeper engagements—and higher ROI—before and after the live event. So beginning engagement early and continuing that communication later have officially become requisite elements of event strategies for 2013. Driving the trend? Technology.

Proprietary Events

Dollars continue to pour into the red-hot proprietary event trend, in which companies OWN and GROW their own events. Unlike cluttered trade shows and meetings, proprietary events allow marketers to focus on one brand: THEIRS. No clutter. All experience. And the ROI of proprietary events is out-pacing traditional trade shows and corporate events.

AgencySelect 2013

The Event Marketing Institute and OgilvyAction today unveil first research study ever fielded to examine and improve the RFP process.

2012 Technology Outlook

A new report on event technology with a focus on technology usage, best practices and benchmarks.

Digital Experiences: Has Virtual Become a Reality?

This EMI Research Report outlines the history and basics of planning and executing a virtual event

Industry Spending and Changes: 2012 EventTrack Study

EMI and Mosaic unveil most extensive annual study of event spending and activity ever.


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