With Edelman as its parent, p.r. lies at UEG’s core, enabling media-friendly experiences like the pop-up gas station and cross-country tour for Shell Oil’s V-Power Nitro Plus fuel innovation. Then there were the food trucks on the road for six weeks last summer for Olive Garden, bringing Breadstick Nation to the masses. With an expanded brand experience team, strengthened emerging business divisions and a new branded content division, the engagements are sure to keep on rolling.
Core 1: P.R. Events
Core 2: Launch Events
Core 3: In-Store/Shopper Events