The event agency, born out of live productions and concerts but now known for primarily b-to-b corporate events and meetings, has undergone a brand refresh and hired an all-new senior leadership to help steer the ship. The evergreen Walmart shareholders meeting was produced by TBA yet again and this time celebrated the world’s largest retailer’s 50th anniversary. New work for Google produced a three-day Solve for <x> conference for 46 top thinkers. Continues to invest in digital content creation and other capabilities.
Walmart, Bank of America, IBM, Monster Worldwide
Rachel Aryn, firstname.lastname@example.org
10% B-to-C, 90% B-to-B