In a place where brands are challenged to put up or shut up, Switch hands out bullhorns. It added a research team last spring equipped with top tools in research technology to monitor social media, analyze brand insights and deliver on experiential ROI. Its 45-week Budweiser Brewmasters Tour took 180 consumers daily through an immersive experience that engaged all five senses and gave them a taste of Budweiser’s brewing approach. It was the King of Tours. See what we did there?
Focus Split: 85% B-to-C, 15% B-to-B
Clients Include: Anheuser-Busch, Mallinckrodt Pharmaceuticals, Elsevier, Maui Jim, Primerica
RFP Contact: Chris Jobst, firstname.lastname@example.org