Independent Switch continues to blaze its own trail with modernized field marketing and new roles for digital in the physical space. Its credo: liberating brands from the traditional and uninspired. Its SWAP Team, armed with 4,000-plus Energizer batteries from Target rescued NASCAR fans at Talladega with devices in need of a battery swap. The results were quite illuminating. Coming soon: a large-scale concert at Grupo Modelo brewery in Mexico City for A-B InBev’s Montejo brand.

Core 1: Sampling
Core 2: Sponsorship Activation
Core 3: B-to-B Meetings/Events

Focus Split: 75% B-to-C, 25% B-to-B
Clients Include: 5-Hour Energy, Anheuser-Busch, NASCAR, Primerica, Hormel Foods
Web: liberateyourbrand.com
RFP Contact: Nicole Phillips, nicolep@theswitch.us

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