One of just a few agencies that also owns its own properties (Bonnaroo and Outside Lands), this shop has a penchant for delivering for its clients the same kinds of culturally cool identities it creates for its signature festivals. Also skilled at large-scale influencer campaigns, like the one it did for Yahoo! that turned 150 influencers into 1.5 billion potential impressions. Celebrating 20 years with 25 percent topline growth, a fresh infusion of capital and a new space with indoor and outdoor performance areas.
Core 1: Buzz/Influencer Programs
Core 2: Sponsorship Activation
Core 3: Worldwide Event Programs
Focus Split: 80% B-to-C, 20% B-to-B
Clients Include: MC, Intel, Reebok, Verizon, Yahoo!
RFP Contact: Mark Cohen, firstname.lastname@example.org