SOHO EXPERIENTIAL - Event Marketer

SOHO EXPERIENTIAL

Some agencies thrive on challenges, and SoHo is one of them. Their specialty: “creating experiences for brands with high barriers to entry.” Like the work they did for Citi transforming a bank branch (because what could be sexier than a bank branch?) into a series of luxury events for VIP customers. With deep roots in nightlife, it was one of the early leaders in influencer events. Case in point: its recently revamped Raise the Macallan tasting program is still setting the bar and breaking records seven years in.

Core 1: Nightlife/On-Premise Events
Core 2: Buzz/Influencer Programs
Core 3: Mobile Tours

Focus Split: 75% B-to-C, 25% B-to-B
Clients Include: Citibank, Edgington Americas, NBC Universal, Medtronic, Remy Cointreau
Web: sohoexp.com
RFP Contact: Brian Couch, brian@sohoexp.com

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