The b-to-c bigwig continues to invest in technology, as evidenced by the RFID integration for growing clients such as Bentley and American Express, and that massive Share a Coke initiative that saw Momo printing more than one million custom cans of the iconic soda. Launched a new suite of digital measurement and analytics tools to help clients measure their experiences. Just scored the massive, consolidated Verizon experiential account, much to the chagrin of the seven agencies who lost it.
Core 1: Sponsorship Activation
Core 2: Mobile Tours
Core 3: Nightlife/On-Premise Events
Focus Split: 92% B-to-C, 8% B-to-B
Clients Include: American Express, Coca-Cola Co., Verizon, U.S. Army, William Grant & Sons
RFP Contact: Richard Black, firstname.lastname@example.org