Non-tradition is the tradition at Moderne where viral, social and user-generated content coupled with pop-ups, grassroots p.r. stunts, mobile tours, promotions, sampling, street teams, sidewalk stencils and wild postings create buzz via a “strategy first” philosophy. Its place-based media network delivers reach and impact in Hispanic, Urban, African-American and LGBT areas. And stay tuned for launches for CPG, tech and restaurant brands incorporating Pavegen (kinetic) Energy Tiles, as Moderne is now its official experiential partner.
Core 1: Guerrilla/Street Marketing
Core 2: P.R. Events
Core 3: Pop-Up Stores
Focus Split: 80% B-to-C, 20% B-to-B
Clients Include: BBMG (for Planned Parenthood), Lactalis, McVities, Wong Doody (for Air New Zealand)
RFP Contact: Joe Mastrocovi, firstname.lastname@example.org