THE MICHAEL ALAN GROUP - Event Marketer

THE MICHAEL ALAN GROUP

Marked its 15th year in the biz with further expansion into international execution, traveling to Prague and Kuala Lumpur to produce global training events for Microsoft (nice crossover into b-to-b). Also worked with longstanding clients on new events, such as the USOC’s Team USA Awards, which aired on NBC Sports. Created the U.S. inaugural Red Nose Day and pre-event party to benefit children in poverty. Also new: expanded capabilities in Augmented Reality, Virtual Reality, motion-activation and NFC, among other cool stuff.

Core 1: Mobile Tours
Core 2: B-to-B Meetings/Events
Core 3: Press Events

Focus Split: 50% B-to-C, 50% B-to-B
Clients Include: Fox, Mattel, Microsoft, U.S. Olympic Committee, Walgreens
Web: michael-alan.com
RFP Contact: Erin Mills, erin@michael-alan.com

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