With successful Twitter Vending Machine activations for dozens of clients, its spin-off Vend Me Social sub-label and a new proprietary photo/GIF booth, Legacy is maintaining its high-tech edge, while additional staff and capabilities on its analytics team allow the agency to better track and measure program impact. Also has expanded ambassador/influencer programs across the country. A cultural anthropologist, also new to the staff this year, boosts its consumer intelligence.
Core 1: Nightlife/On-Premise Events
Core 2: Mobile Tours
Core 3: Buzz/Influencer Programs
Focus Split: 70% B-to-C, 30% B-to-B
Clients Include: Cabela’s, Deloitte, Hilton, Pernod Ricard, TGI Fridays
RFP Contact: Lina Giraldo, firstname.lastname@example.org