Turns 75 this year—happy birthday, folks. Interpublic’s global brand experience agency substantially upgraded its digital capes with the acquisition of Boston’s Genuine Interactive. Continuing the global expansion with new offices in Germany and South Korea. Hiring additional creative people—promoted Tomas Larsson to executive director in the Big Apple office. Kudos for the Nivea Dare to Dip program, which grew the brand by six times in the market.