Infrared this year became the experiential division of Red Peak Group, a part of the kyu agency collective whose offerings also include advertising, digital and design (the value: cross-platform teams that can be assembled to meet clients’ unique needs). Implemented an exclusive VIP travel program for powerhouse Live Nation & U2. Its American Airlines VIP lounge at the CMT Music Awards at Bridgestone Arena set a record for most celebrities and artists in attendance in history. Kicked off this year with Mitsubishi’s Outlander 2016 launch that resulted in an 86-percent increase in sales over the same month the previous year. Bam.
Core 1: Sponsorship Activation
Core 2: B-to-B Meetings/Events
Core 3: Incentive/Group Travel
Focus Split: 35% B-to-C, 65% B-to-B
Clients Include: Alibaba, American Heart Association, Mitsubishi, Sony Mobile, Twentieth Century Fox, Universal Orlando Resorts
RFP Contact: Kelly Weinberg, firstname.lastname@example.org