The experiential marketing arm for WME | IMG leveraged 100-plus partnerships with college and pro teams this past year. Gained among new clients, AT&T, Visa, Dell; added 3,500-square-feet of office space and 33 new full-time positions (we think the newbies will enjoy IMG’s twice monthly complimentary car detailing). In other news, produced the buzz-generating Courtyard by Marriott sleepover at Levi’s Stadium at Super Bowl 50, Prudential’s 4.01K Race for Retirement and Coke Zero’s disruptive 20-week sampling program across 23 markets.
Core 1: Sponsorship Activation
Core 2: Mobile Tours
Core 3: College/Campus Campaigns
Focus Split: 67.7 % B-to-C, 32.3% B-to-B
Clients Include: DirecTV, Enterprise Holdings, Marriott, Visa
RFP Contact: Joe Clemente, firstname.lastname@example.org