The data-obsessed FCBX finds its sweet spot at the intersection of online and offline by creating shareable engagements that live on well after an event ends, while hyper-targeted programming ensures experiences are relevant. A new office in South America and a team roster that doubled in size top the list of 2015 accomplishments. Scored big with a high-speed digital treasure hunt that gave fans exclusive access to a Denver Broncos player, earning 5.7 million media impressions and 100-percent positive brand sentiment.
Core 1: Sponsorship Activation
Core 2: P.R. Events
Core 3: Buzz/Influencer Programs