EVENT STRATEGY GROUP - Event Marketer

EVENT STRATEGY GROUP

The self-proclaimed “mullet of corporate events” got a facelift in 2015 with an updated website, new incentive travel organization, expanded social media practice and six new hires. A Mobile World Congress activation for top client Lenovo flipped the traditional tech show on its head by offering an exclusive club-like booth, ultimately securing a spot on PC Magazine’s Top 10 Most Striking Booths and earning a 154 percent increase in Lenovo’s social media engagement.

Core 1: B-to-B Meetings/Events
Core 2: Launch Events
Core 3: Worldwide Event Programs

Focus Split: 12% B-to-C, 88% B-to-B
Clients Include: GS1US, Lincoln Financial, Lenovo, Motorola, Patheon
Web: esg.us
RFP Contact: Norman Aamodt, naamodt@esg.us

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