ADVANTAGE INTERNATIONAL - Event Marketer

ADVANTAGE INTERNATIONAL

Monumental year for the analytics-savvy IPG agency included a 29 percent increase in headcount, a new eSports consulting practice, an extended AOR with Hyundai, for whom it activated an NFL sponsorship that won a Super Bowl 50 Host Committee award. Incorporated more than 30 LG products into a 4,500-square-foot activation at the NCAA Championship earning a 155 percent increase in consumer interaction. Just as sweet—the global launch of Swiss chocolate brand Cailler.

Core 1: Sponsorship Activation
Core 2: Mobile Tours
Core 3: B-to-B Meetings/Events

Focus Split: 80% B-to-C, 20% B-to-B
Clients Include: Energy Upgrade California, Hyundai Motor America, LG, L’Oréal, Nestlé
Web: advantagemrktg.com
RFP Contact: John Lane, john.lane@advantagemrktg.com

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