Video Gallery Archives - Page 4 of 15 - Event Marketer

Video Gallery

September 12, 2016

Cross-Pollinating B-to-B and B-to-C Events

The line between b-to-b and b-to-c is dissolving as marketers use the best of each to influence the other. In this episode of EM All Access, sponsored by GES, group editor Jessica Heasley speaks with GES chief creative officer Eddie Newquist and senior vp Dan Hilbert about the trend.

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September 9, 2016

Canadian Tire Unites Olympians and Fans with the Red Door to Rio

Canadian Tire’s Red Door to Rio activation connected Olympic athletes and their supporters back home through an innovative live-streaming experience that transformed a freestanding doorway into a platform for real-time engagement. The program was comprised of one red door setup in Canada’s Olympic House in Brazil, and one that traveled to six locations around Canada....

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April 12, 2016

Toyota’s Scalable Billboard Takes RAV4 Campaign to New Heights

Toyota’s RAV4 Hybrid vehicle has done well with city dwellers, so to reinforce that relationship while simultaneously making a statement during the New York International Auto Show, Toyota asked consumers to look up. Way up. From March 22-24, the brand transformed two billboards at 47th street and 7th avenue in Times Square into a custom...

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April 11, 2016

Grumpy Cat and Friskies Unite for #CatConcoctions

Friskies on March 12 and 13 leveraged the influence of pop culture icon Grumpy Cat to promote its newest wet cat food offering, Cat Concoctions, at the South by Southwest Interactive (SXSWi) festival. The activation marked the fourth year the brand has teamed up with the frowning feline to create a consumer experience at the...

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April 1, 2016

Mophie Evolves its SXSW Strategy with Device-Saving Dogs

There’s a lot of noise at SXSW, but mobile battery case maker mophie chewed out a niche for itself for a second year—with St. Bernard dogs. Continuing its mission to rescue dying phones, the brand partnered with Indian Motorcycle and the St. Bernard Foundation for what it called “Bad to the Bone.” Every hour from...

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