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How to Create a Micro-experience: Four Tips from Nespresso
When Nespresso transformed an elevator at New York’s One World Trade Center into the stylish, two-person Vertuo Pop Café last month, the footprint may have been small, but the feat was not.
The Brief: Gravy Races and Gold Bunny Getaways
This week’s hot takes on hot topics in experiential marketing cover celestial creations, gravy races and blunt education.
Tasty Tactics: Sampling Ideas from the Exhibitors at Expo West 2024
If there ever was a trade show that’s all about sampling, it’s arguably Natural Product Expo West that takes place at Anaheim Convention Center each spring.
How Nespresso Turned a New York City Elevator into a Mini Café
Nespresso is taking its “There’s Always Room for Great Coffee” campaign messaging seriously. And literally. On March 7, to showcase the functional features of its smallest coffee machine, Vertuo Pop, the brand transformed an elevator at New York’s One World Trade Center into the stylish, two-person Vertuo Pop Café.