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People’s Choice: Inside EM’s 10 Most-Read Stories of 2018
As the year comes to an end and we look ahead to the topics and trends the industry will embrace in 2019, we offer a look back at EM’s top 10 stories of the year—the winning programs and standout strategies that will, no doubt, inspire event marketers in the months to come. Many pop culture...
Overwatch League Team NY Excelsior Creates a Pop-up Shop for the Gaming Community
Since the Overwatch League’s inaugural season wrapped in July, New York City’s professional esports team the NY Excelsior (NYXL) wanted to create something special for its fanbase at the end of the year, ahead of the league’s second season kickoff Feb. 14. Building off of a successful pop-up shop it created in July in Brooklyn,...
Nat Geo Revives the Internet Café Concept to Bring its ’90s-era TV Series to Life
These days, we don’t think twice about checking email on our phones or working remotely, but when the Internet was in its infancy in the 1990s, it was another story. Remember when you couldn’t talk on a land line and surf the web at the same time? Technology has changed drastically over the last few...
How Fatherly Educated Kids and Supported Parents with an Interactive Holiday Pop-up
It’s “the most wonderful time of the year” for many consumers, but the holidays can be stressful for parents looking for suitable gifts for their children amid the hustle and bustle of the season. To alleviate that pain point, introduce its shoppable list feature and offer kids fun, educational programming, Fatherly created a pop-up dubbed...