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May 30, 2018

EventTech 411: Wearable Smart Badges

From the creators of EventTech, the industry’s largest learning lab on event technology and live events, we bring you EventTech 411, our periodic roundup of effective event technologies. In this installation, we take a look at the smart badge market. As wearable technology continues to advance, a growing number of event marketers are leveraging the latest...

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May 29, 2018

10 Esports Insights from Nielsen’s Games 360 Report

As the esports industry continues to grow, it’s more important than ever to understand the gaming community’s core values and attitudes, and where brands can insert themselves to deliver on their needs. In Nielsen’s ninth annual Games 360 Report, insights on gamer behavior and economic trends abound. Including the fact that in 2018, two-thirds (66...

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May 25, 2018

The Secret to Experiential: Amplifying the Five Senses

When performers take the stage at Coachella, you can expect buzz, exhilaration and plenty of applause. But it won’t all be coming from the audience. Marketers for global sponsors such as adidas, American Express, BMW, Heineken, HP and Peet’s Cold Brew will have spent many late nights meticulously shaping unique experiences for festivalgoers, hoping to...

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May 24, 2018

How the H2O+ Beauty Oasis Changed the Landscape for Stagecoach Activations

Coachella is renowned for the host of luxe brand experiences it attracts to the desert each year. The kind that take place at posh mansions and sprawling estates, draw scores of influencers and A-list celebrities and create a near-impossible level of FOMO. But Stagecoach Festival, which takes place just one week later in Indio, CA,...

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May 23, 2018

Bud Light’s NFL Activation Taps Into Texas Pride

As the official beer of the NFL through 2022, Bud Light needed a sizable presence at the NFL Draft April 26-28 at AT&T Stadium in Arlington, Texas. Because when you’re in Texas, you go big or go home. From a strategy perspective, the trifecta of beer, football and friendship aligned with Bud Light perfectly. “As...

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