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March 26, 2019

Introducing the 2019 Dream Team… The Sharpest Minds in B-to-B Events

Their paths to events vary, but they all share that collective spark—that “…and I was hooked” moment. In our fourth annual showcase of the b-to-b event marketers we’d pick for our “dream” brand marketing department, we uncover why it’s such an exciting time to be on the business side of the event industry.

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March 22, 2019

How Brands Engaged Hoops Fans at NBA All-Star Weekend

There’s something unique about pro basketball that sets hoops fans apart from other sports enthusiasts. It’s that melding of athletics, fashion, music, technology and other elements of pop culture that makes NBA All-Star Weekend the new must-visit fan destination—and brand destination, too. At this year’s event, Feb. 15-17, in Charlotte, NC, EM got a firsthand...

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March 20, 2019

Social Media Tip of the Month: Instagram TV

Event marketers are always on the hunt for new ways to digitally engage audiences, and although Instagram TV, which launched last June, is still relatively new, the platform has potential for brands that have compelling content to share. The standalone mobile app offers several benefits. For one, all videos are full-screen and vertical—exactly the way...

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March 19, 2019

Big Bets in Experiential at SXSW 2019, from Netflix to Sony to Lululemon

If ever there were an event that lets brands flex some strategic muscle, it’s SXSW. The annual Austin-based conference and festivals, this year March 8-17, attracts influential and savvy audiences that hail from the film, emerging tech and music industries. Engaging this crowd is a tall order for brands, some of whom forgo traditional activations...

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