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June 15, 2018

Grand Ex 2018: State Farm, The Marketing Arm and the Best Campaign of the Year

State Farm and The Marketing Arm score the Grand Ex with a cause marketing campaign that showed us all that customers care about their communities—and corporate values   Smart marketers know that millennials are finicky about the brands they give their loyalty to. More than any other generation before them, they care about what their...

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June 13, 2018

JetBlue Takes ‘On-Demand’ to New Heights with Transcon Pizza Deliveries

To highlight its transcontinental routes in an unconventional way—a delicious one, one might argue—JetBlue took its “New York’s Hometown Airline” tagline to new heights by making deliveries of authentic, New York-style pizza via transcon flights from New York City’s John F. Kennedy Airport to LAX. The promotion, dubbed “Pie in the Sky,” came as JetBlue...

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June 12, 2018

Governors Ball: Why Honda Invests in Music Festivals

It’s official: summer festival season has begun. Brands looking to court younger consumers are coming out in droves, all vying to engage with an increasingly inundated demographic. One of the younger-skewing fests is Governors Ball, which claims that 42 percent of its 155,000-plus attendees in 2017 were younger than 25 years old. EM was there...

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