B-to-C Events

B-to-C Events

April 20, 2018

MTV Marks the Return of ‘Jersey Shore’ with Snooki, Deena and a Meatball Truck

Like any good sitcom, MTV’s “Jersey Shore” reality series delivered rolling inside jokes for fans over the course of its run. This included terminology and catchphrases like GTL (gym, tan, laundry) as well as nicknames—like “the meatballs,” an endearing nickname that cast mates Snooki and Deena called themselves due to their short stature. When it...

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April 19, 2018

‘American Idol’ Drives Tune-In with a Helicopter Stunt and Golden Tickets

As “American Idol” moved into “Hollywood Week” on March 26—the portion of the show where a group of about 170 hopeful contestants is whittled down to just 50—the series’ new network ABC set out to go big. As in, huge. From giant statues of celebrity judges, to in-air stunts with an American Idol-branded helicopter, to...

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