B-to-B Events

B-to-B Events

August 10, 2017

2017 Fab 50: Recognizing the Industry’s Top Exhibit Builders

The top fabricators serving the event and trade show industry   To say it’s an exciting time to be a fabricator is the understatement of the year in an industry that keeps pushing the bar higher with environments that are as sparkling in their design as they are functional and interactive. From large-scale touch surfaces to...

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July 31, 2017

Check List: Is a First-Year Festival Right for Your Brand?

There were no brands attached to the ill-fated Fyre Festival, the “luxury” millennial music experience that abruptly aborted its mission in the Bahamas in April due to lack of infrastructure and funds, among many other issues. (Phew.) Nonetheless, the viral story surrounding the event shined a spotlight on the rapid growth of the festival space,...

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July 27, 2017

Purchasing Power Engages Clients with its First Experiential Tour

Purchasing Power, a voluntary employee benefit brand, for the first time leveraged experiential marketing with a mobile tour to engage clients and customers using its purchase program and financial support services as well as prospective clients. The tour traveled in a “Fueling Financial Wellness @ Work”-themed 45-foot branded coach, launching May 31 at Purchasing Power...

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