This Week's Featured Case Studies

As part of a strategy to connect with upscale consumers, Buick has partnered with Food & Wine and Travel + Leisure to produce a “cultural discovery” tour.

Trident Layers gum stormed New York City to celebrate the launch of Cool Mint + Melon Fresco by offering consumers the chance to pay for a taxi cab rides with Layers gum.

Ocean Spray is taking over one of New York City's landmarks with a 1,500-square-foot freestanding cranberry “Big Apple Bog” containing 2,000 pounds of cranberries.

Yes, we said 5,000 orgasm events. To raise awareness and drive purchase of its full line of sexual lifestyle products, condom manufacturer Durex tied into, um, orgasms.

Diageo brand Johnnie Walker Blended Scotch Whisky recently took over the Altman Building in New York City and transformed it into the House of Walker experience.

Ford this fall began a series of Fiesta Lounges at hot spots, fairs, festivals and malls in Denver, Phoenix and Southern California to reintroduce its cars to consumers.

Chrysler is taking 10 of its cars (Chryslers, Jeeps, Dodge and Ram Trucks) on the road in a 10-week mobile showroom tour that will visit employees and affiliate suppliers.

To promote goodwill in the community and strengthen relationships between Army recruiters and neighboring high schools, the U.S. Army invaded 17 schools in 7 states across the northeast.

When interactive learning technology provider Promethean saw trade-show attendance drop, it created the ActivClassroom Experiential Tour, which takes products directly to customers.

Recovery drink Code Blue returned to CollegeFest for a second year to reconnect with college students in the Boston area, a major market for the brand.

Aetna launched the Healthy Food Fight. The 10-city tour, developed with chefs from The Culinary Institute of America (CIA), kicked off with an employee event.

After a year of buzz campaigns, the vehicle is here: To drive excitement and leads for the launch of the 2011 Ford Fiesta, Ford has launched a multi-tiered program of events in four Northeast markets

To introduce Canadian kids and their parents to its new Color Shifters line of diecast cars, Mattel¹s Hot Wheels brand created a life-sized color shifting Ford Mustang, which it will show off in 50 markets this summer.

Intimate apparel brand Hanes just held an afternoon press event to introduce fashion editors, stylists and influencers to its newest women’s products—a line of comfortable, bras, panties, tanks and T-shirts in bright colors.

Lays potato chips, a brand of PepsiCo’s Frito-Lay division, kicked off a mobile greenhouse featuring its potato farmers that is traveling to five cities following a debut in New York City’s Times Square.

To introduce the world to its all-electric Nissan LEAF, the brand is rebooting its partnership with Rodale Inc. and hitting the road to visit 18 high-performance sporting events, including the Boston and New York Marathons.

To generate content for its Facebook page and give consumers a reason to go visit it, candy brand Mentos (a.k.a. The Freshmaker) set loose a street team on the streets of Minneapolis for four weeks (June 7 to July 9) this summer.

Grill maker Char-Broil is activating a 33-week mobile tour to promote its nfrared grills. A crew of three accompanies Char-Broil's 50-foot trailer as it travels to BBQ festivals, NASCAR races, "Taste of" festivals and NFL games.

Convenience store 7-Eleven is celebrating its iconic Slurpee frozen beverage with a mobile tour targeting 16- to 24-year-olds at favorite summer hang outs--malls, movie theatres, concerts, water parks, fairs and festivals.

Delta Airlines just wrapped up the Delta Dugout, an interactive experience for baseball fans at New York City’s Madison Square Park. The three-day event coincided with the interleague series between the Yankees and Mets.

GlaxoSmithKline's Sensodyne brand is on the road for 23 weeks this summer, bringing an educational message about dental health to 11 high-traffic festival and fair events from through October.

Mountain Dew's DEWmocracy 2 Tour officially wrapped in Indianapolis, where three flavor teams encouraged 700,000 Indy 500 parade spectators and race day attendees to sample and vote for one of three new consumer-created DEW beverages.