Zappos Offers Relaxing Engagements at Yoga Festival
Zappos offered wellness-driven Wanderlust Festival attendees a tranquil setting with Prana and Sanuk displays (brands featured on its e-commerce site), hair braiding, an apothecary bar and flash tattooing. The focal point of the 40-foot by 40-foot wood-decked space was a 30-foot-wide yurt with an open ceiling. Also in the footprint, the Utkatasana (“chair pose”) Lounge featuring Evolution Fresh juices, a verdant living wall and hammocks. The warm, crafted appeal of the environment trumped other tented activations on-site. Namaste.