Zappos Offers Relaxing Engagements at Yoga Festival - Event Marketer

Zappos Offers Relaxing Engagements at Yoga Festival

DB_Gold_Zappos_EDA 2015
Brand: ZAPPOS
Agency: ALLIED EXPERIENTIAL
Awards: EXPERIENCE DESIGN AWARDS — BEST CONSUMER EVENT EXHIBIT/ENVIRONMENT
Year: 2015

Zappos offered wellness-driven Wanderlust Festival attendees a tranquil setting with Prana and Sanuk displays (brands featured on its e-commerce site), hair braiding, an apothecary bar and flash tattooing. The focal point of the 40-foot by 40-foot wood-decked space was a 30-foot-wide yurt with an open ceiling. Also in the footprint, the Utkatasana (“chair pose”) Lounge featuring Evolution Fresh juices, a verdant living wall and hammocks. The warm, crafted appeal of the environment trumped other tented activations on-site. Namaste.

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