Zappos Gingerbread Man Leads Social Chase Activation - Event Marketer

Zappos Gingerbread Man Leads Social Chase Activation

DB_Silver_Zappos_2014 Ex
Brand: ZAPPOS
Agency: ALLIED EXPERIENTIAL MULLEN
Awards: EX AWARDS — BEST USE OF SOCIAL MEDIA
Year: 2014
During the 2013 holiday season, online retailer Zappos delighted Austin consumers with a unique chase activation that was as weird as the city’s self-proclaimed personality. In order to drive traffic…
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