Yahoo! Wins Black Friday with a Snow Globe Exhibit - Event Marketer

Yahoo! Wins Black Friday with a Snow Globe Exhibit

Yahoo! Shopping
Brand: YAHOO!
Agency: MIXED MARKETING
Awards: EX AWARDS — BEST P.R. STUNT
Year: 2005
Looking to draw attention to its online comparison shopping, Yahoo! went for some high-traffic offline exposure on the busiest shopping day of the year. On the day after Thanksgiving, the brand set up…
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