Xerox Lets Clients do the Talking at Launch Event

Xerox Lets Clients do the Talking at Launch Event - Event Marketer

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Xerox Lets Clients do the Talking at Launch Event

Case Study Details

Brand: XEROX

Agency: VELOCITY SPORTS & ENTERTAINMENT

Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (B-TO-B)

Year: 2005

The goal for the Xerox launch event at New York City’s Manhattan Center Studios was as clear as it was daunting. “Our objective was to launch what would be our biggest growth enablers not only of 2004,…

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