Xbox Area One Road Show Drives Trial and Engagement - Event Marketer

Xbox Area One Road Show Drives Trial and Engagement

DB_EX_Xbox_2014 Ex
Brand: XBOX
Agency: ENVY CREATE
Awards: EX AWARDS — BEST EVENT/ENVIRONMENT (CONSUMER)
Year: 2014
The Area One Road Show delivered a “rock band” style tour to key markets, bringing games and music to core gamer enthusiasts and social evangelists in a party-like atmosphere. There’s no better…
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