Wrigley’s SnoCore Tour Freshens Teen-Friendly Image - Event Marketer

Wrigley’s SnoCore Tour Freshens Teen-Friendly Image

DB_Gold_Wrigley_2006 Ex
Brand: WRIGLEY
Agency: GMR MARKETING
Awards: EX AWARDS — BEST PROPRIETARY PROPERTY (CONSUMER)
Year: 2006
Reinforcing its teen-friendly image among marketing-savvy consumers is the main goal for Wrigley’s Winterfresh breath-freshening gum, and the SnoCore Tour has been delivering. The property, an annual…
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