Wrigley Talent Search Strikes a Chord with Hispanics - Event Marketer

Wrigley Talent Search Strikes a Chord with Hispanics

Vive Tu Musica With 5 (tm) Gum
Brand: WRIGLEY
Agency: CADENAS MARKETING NETWORK
Awards: EX AWARDS — BEST MULTICULTURAL EVENT CAMPAIGN
Year: 2010
To build trial and awareness for “5” gum among 18- to 24-year-old culturally mixed Hispanics, Wrigley created Vive tu Musica with 5, an online talent search competition for Latin rock and pop singers.…
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