Wrigley Talent Search Strikes a Chord with Hispanics - Event Marketer

Wrigley Talent Search Strikes a Chord with Hispanics - Event Marketer

Wrigley Talent Search Strikes a Chord with Hispanics

Brand: WRIGLEY
Agency: CADENAS MARKETING NETWORK
Awards: EX AWARDS — BEST MULTICULTURAL EVENT CAMPAIGN
Year: 2010
To build trial and awareness for “5” gum among 18- to 24-year-old culturally mixed Hispanics, Wrigley created Vive tu Musica with 5, an online talent search competition for Latin rock and pop singers.…
LOGIN

Please contact [email protected] if you are unable to login.

Back to EventMarketer.com

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2024 Access Intelligence, LLC – All Rights Reserved. |