Wheat Foods Council Takes Sampling to the Street - Event Marketer

Wheat Foods Council Takes Sampling to the Street

DB_Silver_Wheat Council_2009 Ex
Brand: WHEAT FOODS COUNCIL
Agency: OCTAGON
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)
Year: 2009
In an effort to remind consumers about the importance of grain-based products and address hot-button issues like low-carb diets and biotechnology, the Wheat Foods Council took over New York City’s South…
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