Wells Fargo Mobile Training Camp Offers Diverse Tech - Event Marketer

Wells Fargo Mobile Training Camp Offers Diverse Tech

DB_Silver_Wells Fargo_2003 Ex
Brand: WELLS FARGO
Agency: WEB ON WHEELS
Awards: EX AWARDS — BEST VEHICLE DESIGN
Year: 2003

Creating a mobile classroom that was flexible from an operational standpoint but impenetrable from a security standpoint was the main challenge facing Web on Wheels in late 2001.

But the agency got the job done with a full menu of sophisticated equipment, and the 45-foot, 26-ton bus has been on the road ever since. Used as a training camp for Wells Fargo branch employees to learn about the company’s products, services and online customer solutions, the tour bus features a flashy external display and a spiral entrance. The interior is warm and inviting, with carpeted floors, business-grade wood desks and 16 computers with flat-screen monitors. “We’re showing employees what we offer so they can explain it and sell it,” says Bern Thompson, vp-Internet marketing,

The ability to design, engineer, and integrate disparate technologies—satellite connectivity, wireless broadband, spread spectrum and various computer systems—into a reliable mobile platform was enough to earn Montara, CA-based Web On Wheels a Silver Ex. But the translation of all that gobbledygook into a user-friendly environment solidified the award.

The technology reliability is 99 percent, and the Wellsfargo.com bus has performed successfully at more than 400 events over the last 18 months in the 22-state operating region the bank serves. Several thousand employees and prospects have been educated on board the coach without having to fly off to a proprietary training event.

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